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3 Key Activities a Product Manager Needs to Perform Daily

Before I begin this article, I want to ask a few questions to all the Product Managers out there. Take a moment and think how many hours you had spent last week on the following activities:

  • Worked with developers to get your product features built
  • Spent time with DevOps/Operations team to get bugs fixed in your application
  • Positioning your product based on user analysis, market research and competitor analysis

In case Point 1 + Point 2 > Point 3, then you need to pause and take a hard look at what your priorities should be as a PM.

The 80–20 Rule

As a PM, you should primarily have an “External Focus”

As the above diagram shows, the primary job of a Product Manager is External Focus. This entails the different tasks included in Product Marketing.

Based on where your product is in the life-cycle, there might be slight variations. However the main focus remains the same.

3 Key Areas of Focus for a PM

1. Market and Trends

Let me be very honest with you. If you as a Product Manager lose focus on the extraneous factors, your product will be severely impacted and soon become obsolete.

So what are the key topics to focus on?

Market Focus Areas for a Product Manager
Market Focus Areas for a Product Manager

2. User and Demographics

Let’s not forget the users. After all they are going to use our products (and maybe pay for it).

A PM’s focus on users and their problems
A PM’s focus on users and their problems

When focusing on the users, it all starts with the High Level Problem. This is the point where a PM defines the high level problem. If already defined, then move on to the next step (2) making sure that (1) is achieved through the remaining steps.

In case of existing products, a PM needs to revisit these steps to understand how users are using the product to solve their problem. Many times a thorough analysis might lead to identifying new problems that a PM needs to solve to enhance the user experience.

All the steps will lead to the Product Roadmap. A roadmap is an effective tool to communicate to the stakeholders what is the end goal. It is an effective way to share information to the marketing team for creating collateral.

A detailed overview of the roadmaps can be found here.

3. Product Execution

It’s not just focusing on the Product Strategy. A PM needs to dedicate time on the execution as well. Although this should never be more than 20% of your daily time (unless there is a major release or testing planned).

A PM’s focus on building the product
A PM’s focus on building the product

Despite the 80/20 rule, there might be variations that we mentioned at the start of this article. The 80/20 rule is to emphasize on the focus areas of a PM. This is done to ensure that the “External Focus” of a PM is always present.

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AB

AB

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Product Manager | Product Enthusiast | Nature Lover